Google to Tweak Search Result…
Alphabet (GOOGL.O), Google will make changes to its online search results to give more weight to comparison sites, the company said in a blog post Wednesday, announcing new technology from the European Union. with laws. The income of some companies,
Under the EU’s Digital Markets Act (DMA), which the company must comply with by March 7, Google is required to treat rival services and products the same way it treats its own products when ranked in search results. search.
It’s also important that business users have access to this data when using the Google platform.
Google said: “We’ll be introducing specific units that include a group of links to comparison sites from around the web and query shortcuts at the top of the search page to help people refine their search. Get help, including results from comparison sites only.” This is a blog post.
“For categories like hotels, we will also launch niche tests of comparison sites and direct suppliers to show more detailed personalized results, including photos, star ratings and more. Some features will be removed from the search page. Changes, such as Google Flights as entity,” he stated.
Rival comparison sites have been among the harshest critics of Google’s search practices, and a complaint last decade resulted in an EU antitrust fine of 2.42 billion euros ($2.63 billion).
Other changes in the coming weeks will allow Android phone owners to easily change their default search engine or browser, and users of Google services and products will be able to migrate their data to an external application or service.
European users will see an additional consent banner asking if certain Google services can continue to share specific advertising data.
Google warned that some businesses and consumers might not be happy with its proposals, which are subject to change before March 7.
“”While we endorse several of the DMA’s goals regarding consumer choice and interoperability, the new regulations present challenging trade-offs, and we are apprehensive that certain provisions may diminish the options available to people and businesses in Europe. We will do it”.